Insights

Articles

Notes on software, web development, and building the custom technology behind a growing business.

August 10, 2026

Building Bloom & Co.: From Idea to App Store Approval

A behind-the-scenes look at building a native iOS app for tracking pregnancy and early childhood milestones, from the first sketch to first-submission App Store approval.

July 29, 2026

Web Hosting Explained: What It Is and How to Choose

A plain-English guide to web hosting: what it actually does, the main options available, and how to pick one without needing a technical background.

July 23, 2026

Custom Website vs. Wix, Squarespace, or WordPress: What's Actually Different?

Template builders give you control over your own website design, but here's what you don't know. Learn about the tradeoffs and understand when a custom-built site is worth the difference.